Recaro redoubles US effort


Recaro, the maker of racing car seats, is trying to boost its profile in the US car seat market, going after the premium Britax segment. Recaro’s first efforts fizzled after they selected Baby Trend to distribute their pricey booster seat. Expensive booster seat + maker of cheap-o strollers = no sales.

This time, Recaro is going it alone and adding to the line. The new “Young Start” will be a forward-facing only seat from 18 to 80 pounds with a five point harness up to 40 lbs. ($250), out in June. The “Young Style” will work from 30 to 80 pounds as a high back booster for $150 in June. All in all, these prices were quite high and we’re not sure folks will shell out Marathon bucks for a seat that doesn’t have the same features.

Recaro, the maker of racing car seats, is trying to boost its profile in the US car seat market, going after the premium Britax segment. Recaro’s first efforts fizzled after they selected Baby Trend to distribute their pricey booster seat. Expensive booster seat + maker of cheap-o strollers = no sales.

This time, Recaro is going it alone and adding to the line. The new “Young Start” will be a forward-facing only seat from 18 to 80 pounds with a five point harness up to 40 lbs. ($250), out in June. The “Young Style” will work from 30 to 80 pounds as a high back booster for $150 in June. All in all, these prices were quite high and we’re not sure folks will shell out Marathon bucks for a seat that doesn’t have the same features.



Recaro's new "Young Style" (left) and "Young Start" (right).

Posted: Wed - July 6, 2005 at 03:42 PM          

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