Shameless iPod tie-in
Leave it to Kolcraft for debuting a meaningless
baby product line that is a cynical attempt to appeal to Gen Y parents. The
iBaby line of strollers and play yards feature (you guessed it) iPod holders and
speakers so Mom can continue to shuffle tunes as she pushes baby to the park.
Kolcraft: Think Dumb.
In other Kolcraft
news, elliptical tubing will make a debut in the new Contours line, featuring a
stroller, play yard and high chair. Kolcraft won an innovation award from the
JPMA for their Tour Sport Universal stroller, but we don’t see the big
whoop here. It holds all major brand of car seats and is an umbrella
stroller----and what is special about that?
Leave it to Kolcraft for debuting a meaningless
baby product line that is a cynical attempt to appeal to Gen Y parents. The
iBaby line of strollers and play yards feature (you guessed it) iPod holders and
speakers so Mom can continue to shuffle tunes as she pushes baby to the park.
Kolcraft: Think Dumb.
In other Kolcraft
news, elliptical tubing will make a debut in the new Contours line, featuring a
stroller, play yard and high chair. Kolcraft won an innovation award from the
JPMA for their Tour Sport Universal stroller, but we don’t see the big
whoop here. It holds all major brand of car seats and is an umbrella
stroller----and what is special about that?
Posted: Wed - July 6, 2005 at 04:25 PM